The funny (and sad) thing about this campaign is, do non-believers really need to recruit? Is this marketing really necessary? We are born sinners. Unless we are called out of our sin by God, we stay in a state of total depravity.
The news cast showed several examples of Christians huffing and puffing indignantly about the signs - as they should from their own beliefs. But...I don't believe God is worried, or surprised. The world has not changed since the garden of Eden was closed up. As Christians, we need to have patience with these type of campaigns and be wary of those who promote them. However, I am secure in the knowledge that Christ is on his throne at the right hand of God and the Spirit will continue to work in those who are chosen.
The small Gospel Hall church by my place often places quick quotes on their street sign. One in particular sticks in my mind:
"No God, no peace.
Know God, Know peace."